On Defining creativity

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An inventor should be defined as someone who doesn't take his education too seriously.

                                                                            Charles Kettering

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Defining creativity

Note form Leslie: Since this page was first posted in 1997, there have emerged many sites that discuss creativity. There are some excellent materials available on the Web.


If you had to provide a working definition of creativity, how would you define it?


Below are some quotes that offer common definitions of creativity. How do your perceptions compare to those of the experts?


You cannot use up creativity. The more you use the more you have.                       Maya Angelou        

Creativity is . . .

Common definition from Webster's - Creativity is marked by the ability or power to create�to bring into existence, to invest with a new form, to produce through imaginative skill, to make or bring into existence something new. 

Carl Rodgers (psychologist an writer) -- The emergence of a novel, relational product, growing out of the uniqueness of the individual.

Henry Miller ( writer) -- The occurrence of a composition which is both new and valuable.

John Haefele (CEO and entrepreneur) -- The ability to make new combinations of social worth.

Newell, Simon, & Shaw (team of logic theorists)  -- A special class of problem solving characterized by novelty.

H. H. Fox (scientist) -- Any thinking process in which original patterns are formed and expressed.

E. Paul Torrance (educator, academic, creativity investigator) --Fluency , flexibility, originality, and sometimes elaboration.

Rollo May (writer, philosopher) - Creativity is the process of bringing something new into being...

Roger von Oech - Creative thinking involves imagining familiar things in a new light, digging below the surface to find previously undetected patterns, and finding connections among unrelated phenomena.  

Carnevale, Gainer, Meltzer -  ... the ability to use different modes of thought to generate new and dynamic ideas and solutions


Use a Metaphor: 

If you could define creative in a metaphoric way, what might you say and why?


Picture (103x107, 2Kb)Example: Creativity is like a cat chasing its tail

In the act of creating or in solving problems in creative ways we often go round and round in endless circles wanting to pounce on an idea. Sometimes the answer or solution is right before our eyes but we can't see it. In order to find the solution, find the missing piece, solve the problem, we need to just look at something familiar in a new and different way.

Picture (90x80, 1.3Kb)Your turn. Creativity is (or is like) . . .


Other perspectives:  

Convergence and divergence: 

Obviously, creativity means numerous things to different people and can be defined in any number of ways. Creativity can also be defined at many distinct levels -- cognitively, intellectually, socially, economically, spiritually, and from the finite perspective of different disciplines -- business, science, music, art, dance, theater, etc..

Partly because it is tied to business, a great deal of effort has been put forth defining creative problem-solving. In this genre one of the more common definitions of creativity has to do with dissecting creative thought into a process of dual exchanges through the melding of two types of thinking -- convergence and divergence.

Definitions of divergent thinking usually include the ability to elaborate, and think of diverse and original ideas with fluency and speed.  Ideating and brainstorming are premiere examples of this type of thinking. 

Convergent thinking is defined as the ability to use logical and  evaluative thinking to critique and narrow ideas to ones best suited for given situations, or set criteria.  We use this type of thinking when we make crucial and well-formed decisions after appraising an array of ideas, information, or alternatives.

In creative production both thought processes are necessary as one first diverges ideas in numerous quantity and then narrows and refines the array  through convergence.  Specifically in creative problem solving, or in any complex problem solving activity for that matter, one needs to be able to weave in and out of divergent and convergent thought patterns in arriving at an appropriate conclusion specific for a given situation. 


Picture (155x146, 3.8Kb)Melding Synthetic, Analytical, and Practical Thought:   

Robert Sternberg is one of my favorite authors. He has paired with Wendy Williams to write a valuable little gem that can help teachers or parents trying to understand children and creativity -- How to develop student creativity (1996, ASCD). Indeed, the work is wonderfully succinct and adaptable enough so that someone in business could imaginatively bridge their ideas into the workplace. In How to develop . . .  Sternberg and Williams define creative work as the balance between three abilities that can be learned and practiced. I have summarized their ideas and added a few of my own. 

According to Sternberg and Williams (more on Sternberg) creative work consists of the application and melding of three types of thinking, all of which they contend can be learned or enhanced. They feel that creativity is a balance between these three forms of thinking: 

  • Synthetic ability - This obviously includes divergent thinking as it is the ability to think of or generate new, novel, and interesting ideas. But it is also the ability to spontaneously make connections between ideas, or groups of things -- ones that often go unnoticed, or discovered by others.  Wm. J. J. Gordon's concept of Synectics is a primary example of this type of thinking. 

  • Analytical ability - Again, this includes the ability to think convergently in that it requires critical thinking and appraisal as one analyzes and evaluates thoughts, ideas, and possible solutions. This type of thinking is key in the realm of creative work because not all ideas are good ones, some need to be culled. Creative people use this type of thinking to consider implications and project possible responses, problems, and outcomes.  Commonly we think of this ability as "critical thinking" at its best.

  • Practical ability - The world is full of people who have good ideas, as well as ones who can pick ideas apart. However, the basic key to creative work must include the ability to use practical thinking. This is the ability translate abstractions and theories into realistic  applications. It is the skill to sell or communicate one's ideas to others, to make others believe that ideas, works, or products are valuable, different, useful, innovative, unusual , or worthy of consideration.  It is finding a potential audience for one's creative work. 

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One more thing: I would add to this aspect of practical thinking in creativity the necessary component of persistence. In my mind it is not enough to just have ideas, or to be able to appraise them critically, or to sell,  translate, or market them . What separates truly creative greats from those who are less creative is the aspect of persistence. It is through dogged determination that highly creative persons take their energies and translate their dreams into realities. Sometimes this means that they literally breath life into mere wisps of visions and then work tirelessly until these wisps are completed as something that can be viewed, felt, or understood by others. While full appreciation and acceptance of a painting, a poem, a theory, or a cantata, may sometimes take lifetimes, or even eons, for others to see the true value of a work, truly creative giants lives' are marked by their perseverance and continued beliefs in the power of their dreams.                 

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copyright Leslie Owen Wilson, 1997, updated 2005