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RESOURCES & INFORMATION
SBDC impacts Wisconsin economy
NEED ANSWERS TO BUSINESS QUESTIONS?
Call the SBDC Answer Line at:
1-800-940-SBDC  (7232)

If you have questions about the SBDC programs and services or about business start-up or ongoing operations,  e-mail: Vicki Lobermeier or contact:

Small Business Development Center
UWSP Continuing Education
University of Wisconsin-Stevens Point
2100 Main Street, 032 Main Bldg.
Stevens Point, WI 54481
800-898-9472

Small Business Development Center

Trade Area Mapping

Are you looking for more effective ways to spend your advertising dollars? Effective marketing decisions begin with knowing precisely who your customers are, where they live, where pockets of your prospective "best" customers exist, and where your competitors are located.

Where Are Your Customers?

Using Geographic Information Systems (GIS) software, the UWSP Continuing Education Small Business Development Center maps your current customer database. GIS maps help you:

  • Visualize customer density
  • See the size and location of your trade area
  • See concentrations of prospective customers
  • Target potential customers by demographic characteristics

Choosing a location?

The Small Business Development Center maps prospective locations for your business start-up, new location for an established business or additional site for an expanding enterprise! Maps show you the merits of one location over others by pinpointing:

  • Proximity of competitors
  • Drive time from a variety of access points
  • Key demographics of the surrounding population
  • Socio-economic and demographic data within a three-mile radius

Define your marketplace

SBDC counselors help you define your marketplace and your customer profile as well as identify mapping criteria. Call the UWSP Continuing Education Small Business Development Center at 800-898-9472 or email Mary.Wescott@uwsp.edu for details and project estimate.

Proven Results

Review our examples of completed projects for more ideas on how trade area mapping can help you and your business grow!

 

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration

All material Copyright 1995 - 2010 by the Board of Regents of the University of Wisconsin System. University of Wisconsin-Extension, Small Business Development Center, all rights reserved.