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Communication Plan 2000-2001
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Goal #4
To communicate the value of EE to Wisconsin school board members and school administrative staffs and to increase their support for EE.
Objective 4A – Parent organizations will increase financial support and volunteer time on behalf of EE programs in their schools.
Objective 4B – The number of parents expressing support for EE programming to schoolteachers, administrators, and school board members will increase.
Strategies for Targeting Parents and Members of Parent Organizations
A) Organizational Steps
- Identify the parent organizations for schools or school districts and the contact people for these organizations
- Identify the manner that the parent organization can further EE. Some examples include: using profits raised from parent organization fundraisers to purchase EE materials or to fund residential or day visits to local environmental education/nature centers or providing parent volunteers as chaperones on EE field trips or assisting teachers in the classroom with EE activities.
- Develop components of the organizing packet including:
- Laws governing EE curriculum implementation
- The current level of EE curriculum implementation
- Statistics on parental support for EE
- An example letter to request support from parent organizations for EE. The promotional material "EE Works for Wisconsin" should be included
B) Implementation Steps
- Alert environmental educators, specifically those individuals receiving the organizing packet, as to the benefits of parental support.
- Encourage environmental educators, EE centers/organizations, teachers and parents to write letters and/or give presentations to parent organizations describing ways parent organizations can be involved in supporting EE programs at their school.
- Encourage formal and nonformal environmental educators to request support from parent organizations for specific upcoming programs, activities, and events.
- Encourage organizations to write new releases supporting and describing the benefits of EE with the target audience of these releases being parents and parent organizations.
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