School of Business and Economics

Amy Gullickson

BIO

I am a marketing manager with Ministry Health Care in Wausau and also an adjunct business instructor for UWSP. I focus on the development of strategic marketing objectives and growth strategies for Ministry’s Specialty Care service lines. My previous marketing experiences include extensive new product development for Fiskars Consumer Products, market development for Acco Brand’s General Binding Company, and internet marketing for Footlocker.com brands.

My specialties include new product development, marketing and brand campaign development, social media and email marketing, B2B marketing tactics and trade show strategic marketing. I am the winner of a Business Week IDEA new product development award, a Teacher’s Choice Award for Fiskars for kids non-stick scissors, and ADDY Awards for an orthopedics marketing campaign.

I received my MBA from UW-Oshkosh and am currently pursuing my DBA in marketing. I serve on the NTC Marketing Committee, Newman Catholic Schools Athletic Booster Club, and work as an independent consultant in marketing and advertising plan development.